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Pay-Per-Click, or PPC, is a form of internet advertising where a marketer displays his ads across search engine result pages and websites. In general these ads are only shown on search result pages or on websites if the content is related to the advertisement.

As the term implies, advertisers need only pay if a user actually clicks on the link. The cost of each click depends on what you as the advertiser have agreed to pay. That is when signing up for this form of advertising you have the choice as to how much you are prepared to pay for every click a user makes on your ad.

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