Netalot

Headline writing has been the skill of clever copy writers. In fact a slogan or headline can make or break a clever campaign. Nothing is as important. As life speeds up people have less and less time to decide whether they might like to read or watch content. We need to consume our media quickly whether newspapers or magazine, TV or videos. There’s so much of it.

This spreads in particular into the online world where the overload of information forces internet users into tasting and sampling bits of much without spending too much time in one spot. The internet certainly has placed new meaning to the concept of grazing.

Visitors to the internet spend their time grazing rather than having a large meal. They just don’t have the time or the appetite to consume loads of information. And the time they spend to actually decide on whether they will read something or visit a site is getting shorter and shorter.

You, as an internet marketer, want to attract visitors and users to your site. You want to engage with them and share information, knowledge and hopefully eventually some products with them. But how do you do this when you have such little time available to attract the visitors?

As with old-fashioned newspapers and magazine headlines, you as the marketer need to be aware that you need to start honing your skills as a copy writer. You need to be able to compile headlines that attract people to your online presence.

You may attract people to your Facebook page, blog, Squidoo lens or any number of other sites where you can establish a type of presence. You might be building a strong Twitter following, so you need to find followers who want to tap into your clever 140 character statement. Whatever it is, you need to be able to write sharp headlines.

To find words for your clever headlines or short messages you need to be able to tap into what is interesting people. what are they curious about and what makes them want to see what you are talking about.

Besides the natural curiosity people show there are other ways to ensure that people will check out your headlines and follow through into reading your articles or content.

Some of the tricks use secrecy, sensationalism, sex or provocation to draw readers into your space. Some people make this trickery into an art form. Some specialist sites such as TechCrunch use controversy to create traffic. They even go as far as staging a fake argument.

Other news sites such as Huffington Post use famous names to comment on topics of interest. So you would find Alec Baldwin writing on entertainment for instance. The New York Times gets Barack Obama to write for them.

Find a topic that people are passionate about and write for that. Obama is writing on health care which is of particular interest to the American people in 2009. People are interested in Michael Jackson at the moment due to his early death.

Tap into topics that interest people in the moment and use this interest to arouse people’s curiosity and make them come to you.