Netalot

Remember the saying ‘don’t judge a book by its cover’? Regrettably that is exactly how it happens. This is a universal truth. Looks count. How you present yourself and your persona will make a huge difference as to whether you are taken seriously or not.

How does this translate into the online world? Whatever part of you that is visible to people has to look good. Of course if you want to run a little blog just to tell friends and family what is going on in your life, then that basic design you threw together will do just fine.

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One high profile blogger mentioned a free report that another blogger was offering. He mentioned this in a one liner on his blog. The blogger with the free report had his report downloaded 15 000 within the first hour of that rubber stamp being brought down.

Of course it helped that the high profile blogger is the most read blog on marketing around. But what a rubber stamp to get.

Would you be more famous if you had a beer with the President of the United States in the White House or with Joe Blogs down the road in the local pub? Do you think you would be considered quite a catch if you were seen dating somebody has high profile as Angelina Jolie?
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Many years ago the Coca Cola company did an experiment. They had been spending millions of Dollars in advertising their products. Then one of their market research companies told them that their brand had found universal acceptance and they thought they could let off a bit with their advertising.

They did this for one year. At the end of the year they had lost market share. They started advertising again. If a huge brand such as Coca Cola can feel the pinch if they do not keep themselves in view of their consumers, then you can imagine what your blog does if you don’t work at being visible.

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Remember that people go onto the internet in most part to find information. When setting up your blog and while presenting your content, it is important to remember this. Present your content in such a way that your readers are able to learn something.

Of course this is different if your blog is there to entertain. Then you will need to focus on that aspect of the search, although even in the field of entertainment people might be looking just for information.

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Stick to the basics when compiling the content for your blog or site. And present those basics well. Above all else avoid language and concepts that are for show and have very little substance.

What does that mean in reality? It means that if you are an expert on changing tyres, you don’t forget to write about taking the hub caps off, or taking the spare out of the boot. Want to be an expert on scrap booking then don’t forget something as basic as photographs.
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Stick to the basics when compiling the content for your blog or site. And present those basics well. Above all else avoid language and concepts that are for show and have very little substance.

What does that mean in reality? It means that if you are an expert on changing tyres, you don’t forget to write about taking the hub caps off, or taking the spare out of the boot. Want to be an expert on scrap booking then don’t forget something as basic as photographs.
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