Netalot

There are several things you can do from a technical point of view to ensure that your web site or blog gets the recognition it deserves. One of the most important ones is the focus and time you need to spend on working with search engine optimisation for your blog.

As much as the internet marketing space shouts the importance of SEO from the roof tops, it is still surprising how few people actually take note. In fact it is probably fair to say that people who make money online work SEO and those that never see a penny don’t.

The reason behind this reluctance to get stuck into serious SEO is probably based on a few points. One of these is that new bloggers think that their compelling and wonderful content they intend putting up will naturally bring in hordes of admiring readers.

This is certainly the case in some very rare instances. Regrettably we are not all blessed with wonderful writing skills and we therefore tend to have a very minimal trickle of regular readers who wait for every word we write.

One other reason why SEO is ignored is the fact that the technical aspect, or the perceived technical skills required, frighten off users. They think it is too complicated. It sounds like mathematics.

Of course it also requires some discipline. You have to decide on what words or series of words describe your topic, the field of knowledge that you want to play in. This is the area where you want to be seen as an expert and become an authority in.

Then you need to take those words and check against Google’s tools to see how popular these words are. If they are too popular you might want to reconsider as you will be playing in a very big pond. It might be easier to play in a large fish tank. That means you need to find words that are not as popular but still provide you with a description of your niche.

A third reason is that strangely enough, even though internet users tend to use search engines themselves to find things, they don’t think of search as being relevant. There are of course thousands of computer geeks who have the word Google etched into their brains and who think of no other way to navigate the internet.

However, the general internet user only really uses search reluctantly and with suspicion. They don’t quite know whether it will bring up what they are looking for. So they do not think of search as a possible source of traffic.

This is correct in that search is not a full time activity for online visitors. However, if one remembers that Google recorded 14 billion searches in June 2009, in the USA alone, then one may see that even if internet users do not use search often, just the sheer size of the online population makes the number of searches still a truly staggering quantity.

Why not get yourself a chunck of that, one would think. And that is where the SEO discipline comes into its own. Using search engine optimisation purely means that you take some steps in order to tap into those billions of searches people have typed into their Google window while looking for something.