Netalot

Here are some invaluable tips for your opt-in page.

Always place the opt-in box above the fold. That means make it easy for your visitor to find the box where they can sign up to receive your emails. Don’t ask your users to scroll down to find the box.

Use the natural way that people read to your maximum advantage. That means that you need to put the opt-in box in the upper right side of the screen. People in the western world read from left to right. So the eye will automatically follow that path.

Don’t forget to include a strong headline with a really valuable benefit for signing up. Nobody is going to want to give away their private contact details for some small perceived benefit. They really need to feel that the benefit far outweighs the risk of giving a contact address.

Always use the word FREE. This is the word that gets the knee-jerk reaction from your visitors. It is the magic word that opens the clenched fist and pushes the person towards parting with their contact details.

Don’t be stingy. Offer a valuable free incentive for subscribing. Even though you might get some people to subscribe for no reason, or a not particularly valuable reason such as a pathetic report, at the end of the day you will find a dissatisfied person will sign out of the opt-in as soon as the bad deal is spotted.

On your opt-in page have an attractive graphic of your free incentive. People are visual beings. A picture is far more persuasive than hundreds of words.

Create a list to show the benefits you are offering to your opt-in list. You are offering a free incentive but over and above this you would like to provide them with other ongoing benefits such as advice on a particular topic. You want to be able to have a reason why you are mailing with information and product offers.

As with all effective advertising, don’t confuse your visitors with too many points, stories and offers. Your main purpose is to entice them to part with their contact details. Have one message for this. Don’t try to do too many things at the same time. You might just end up confusing rather than persuading.

Don’t be too forward. Just ask for the name or even just the email address. The less information you request, the higher your conversion. People are very cautious when it comes to parting with their private information. Think of what you would do yourself. Odds are you would hesitate to give too much information about yourself when considering an opt-in.

Do display a privacy statement or link to one on your site. It’s important to offer an assurance to your visitors that their details will not be given to outsiders and that they will not find themselves being inundated with spam from all sorts of arbitrary sales mail.

Working towards an opt-in list is part of every internet marketers task l