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Archive for the Marketing Opportunities Category

What Is A Squidoo Lens?

Posted October 17th, 2009

Posted by Robin Bal

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A Squidoo Lens is a page on the Squidoo site or network. The user, also called a lensmaster, prepares content on a particular topic and uploads it onto the Squidoo site. This service is free.

But first, what is a Lensmaster?

A Lensmaster is a person or internet user who creates a lens on the Squidoo network. It is a Squidoo specific title. The title represents the concept that a lens has been produced by an expert and that everybody is an expert in something no matter what that could be.
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Squidoo – An Introduction

Posted October 12th, 2009

Posted by Robin Bal

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squid_starrynight
Squidoo is a community website that allows users to create pages, which are also called lenses, on any subject of interest. The Squidoo site is in the top 500 most visited sites in the world and in the top 300 in the USA. It has close on one million pages or lenses in 2009.

This community website is all about sharing. It’s not about direct promotion of your products, services, training or affiliate programmes. Any direct promotion is considered spam.
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Interest And Curiosity Drive The Thought Process

Posted September 17th, 2009

Posted by Robin Bal

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Headline writing has been the skill of clever copy writers. In fact a slogan or headline can make or break a clever campaign. Nothing is as important. As life speeds up people have less and less time to decide whether they might like to read or watch content. We need to consume our media quickly whether newspapers or magazine, TV or videos. There’s so much of it.

This spreads in particular into the online world where the overload of information forces internet users into tasting and sampling bits of much without spending too much time in one spot. The internet certainly has placed new meaning to the concept of grazing.

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The Case For Search Engine Optimisation

Posted September 14th, 2009

Posted by Robin Bal

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seo_back
There are several things you can do from a technical point of view to ensure that your web site or blog gets the recognition it deserves. One of the most important ones is the focus and time you need to spend on working with search engine optimisation for your blog.

As much as the internet marketing space shouts the importance of SEO from the roof tops, it is still surprising how few people actually take note. In fact it is probably fair to say that people who make money online work SEO and those that never see a penny don’t.
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Be Sure To Offer Compelling Blog Content

Posted September 4th, 2009

Posted by Robin Bal

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Stick to the basics when compiling the content for your blog or site. And present those basics well. Above all else avoid language and concepts that are for show and have very little substance.

What does that mean in reality? It means that if you are an expert on changing tyres, you don’t forget to write about taking the hub caps off, or taking the spare out of the boot. Want to be an expert on scrap booking then don’t forget something as basic as photographs.
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Best Tips On Using Article Writing To Create Links

Posted August 16th, 2009

Posted by Robin Bal

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links
Link building is a task that internet marketers need to take on if they wish their blog or site to acquire more traffic, receive a better PageRank and become more credible. For Google, which is the search engine that awards PageRank, part of the credibility score is how many links you have to your blogs or sites. The importance of these links is also relevant.

Use article writing to create links back to your blog. The first most obvious way of doing this is to create good content for your blog with your articles. Although this is not so easy nowadays as there is so much good content available online, there are still many blogs that receive excellent links back because of their valuable content.
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How To Make Money With A PPC Campaign

Posted August 5th, 2009

Posted by Robin Bal

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netalot.comThere are two ways you can make money with a PPC campaign. You can either create your own landing page and offer or you can send the customer directly to a merchant’s website.

When you decide on creating your own landing page and offering a product for sale via this there are some points to consider. You need to ensure that your visitors go directly to the landing page. This could mean that you might have to carry the costs of a website and the hosting charges involved in that.

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Is Pay-Per-Click For You?

Posted July 30th, 2009

Posted by Robin Bal

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banner_large_pay_per_click1Pay-Per-Click, or PPC, advertising is a very good way to drive traffic directly to a sales page. If done right you should be able to drive some good profits at the same time. Some internet marketers only use this form of marketing, while others might not have the capital required to start with.

Here are some factors that you might want to consider when thinking about trying a PPC campaign.

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Are You Planning For Success?

Posted July 22nd, 2009

Posted by Robin Bal

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success timeThere seems to be a general belief that success will come along on its own. Possibly all the buzz about The Secret and Law of Attraction has lulled people into a false sense of security. No matter what your beliefs planning for success will always be useful.

The biggest hurdle the Internet presents to the Internet marketer is the fact that there is so much information available. Add to that the fact that so many people are offering quick solutions and get rich quick schemes you could end up spending a huge amount of time exploring these offers and never getting anywhere yourself.

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Ways To Make Money As An Internet Marketer By Selling Other People’s Products

Posted July 17th, 2009

Posted by Robin Bal

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how-to-sell-onlineInternet marketing is the process of making money by selling products or services via the internet. There are several ways to start and grow a successful business online. One of these is to sell somebody else’s product.

This business plan is referred to as affiliate marketing. In recent times this seems to have morphed into a new name which is performance marketing. And no, that has nothing to do with being on stage.

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