Netalot

Have you ever walked into a cheese deli and not known what to buy? The choice was huge, yet it was all about one kind of product. The focus is one cheese. Sure there are other additional goodies such as olives and sundried tomatoes. But it’s all about cheese.

Treat your presence online with the same concentration. Be one thing. Whether you have a strong presence on Twitter, run Squidoo lenses or a blog that you are building up to become a business tool, you need to keep your concentration on your focus. Read More

Headline writing has been the skill of clever copy writers. In fact a slogan or headline can make or break a clever campaign. Nothing is as important. As life speeds up people have less and less time to decide whether they might like to read or watch content. We need to consume our media quickly whether newspapers or magazine, TV or videos. There’s so much of it.

This spreads in particular into the online world where the overload of information forces internet users into tasting and sampling bits of much without spending too much time in one spot. The internet certainly has placed new meaning to the concept of grazing.

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There are several things you can do from a technical point of view to ensure that your web site or blog gets the recognition it deserves. One of the most important ones is the focus and time you need to spend on working with search engine optimisation for your blog.

As much as the internet marketing space shouts the importance of SEO from the roof tops, it is still surprising how few people actually take note. In fact it is probably fair to say that people who make money online work SEO and those that never see a penny don’t.
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Every business depends on its regular customers. This could be the pub down the road or the housewife who always buys the same washing powder. In fact some pubs even have a table reserved for their regulars. That’s to ensure that they come back often.

In business it has long been common knowledge that a regular customer is worth ten times more than a new customer. Or in other words, it costs you a lot to get new customers.
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Remember the saying ‘don’t judge a book by its cover’? Regrettably that is exactly how it happens. This is a universal truth. Looks count. How you present yourself and your persona will make a huge difference as to whether you are taken seriously or not.

How does this translate into the online world? Whatever part of you that is visible to people has to look good. Of course if you want to run a little blog just to tell friends and family what is going on in your life, then that basic design you threw together will do just fine.

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One high profile blogger mentioned a free report that another blogger was offering. He mentioned this in a one liner on his blog. The blogger with the free report had his report downloaded 15 000 within the first hour of that rubber stamp being brought down.

Of course it helped that the high profile blogger is the most read blog on marketing around. But what a rubber stamp to get.

Would you be more famous if you had a beer with the President of the United States in the White House or with Joe Blogs down the road in the local pub? Do you think you would be considered quite a catch if you were seen dating somebody has high profile as Angelina Jolie?
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Many years ago the Coca Cola company did an experiment. They had been spending millions of Dollars in advertising their products. Then one of their market research companies told them that their brand had found universal acceptance and they thought they could let off a bit with their advertising.

They did this for one year. At the end of the year they had lost market share. They started advertising again. If a huge brand such as Coca Cola can feel the pinch if they do not keep themselves in view of their consumers, then you can imagine what your blog does if you don’t work at being visible.

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Remember that people go onto the internet in most part to find information. When setting up your blog and while presenting your content, it is important to remember this. Present your content in such a way that your readers are able to learn something.

Of course this is different if your blog is there to entertain. Then you will need to focus on that aspect of the search, although even in the field of entertainment people might be looking just for information.

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Stick to the basics when compiling the content for your blog or site. And present those basics well. Above all else avoid language and concepts that are for show and have very little substance.

What does that mean in reality? It means that if you are an expert on changing tyres, you don’t forget to write about taking the hub caps off, or taking the spare out of the boot. Want to be an expert on scrap booking then don’t forget something as basic as photographs.
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Stick to the basics when compiling the content for your blog or site. And present those basics well. Above all else avoid language and concepts that are for show and have very little substance.

What does that mean in reality? It means that if you are an expert on changing tyres, you don’t forget to write about taking the hub caps off, or taking the spare out of the boot. Want to be an expert on scrap booking then don’t forget something as basic as photographs.
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