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Backlinks are incoming links to a website or web page. The number of backlinks is one indication of the popularity or importance of that website or web page. Besides the significance that SEO, or search engine optimsation, places on a website’s backlinks, there may be other significant indicators attached in that these links show who is paying attention to that page.

1). Your first rule in building backlinks is that all your efforts need to look natural to the search engines. Provided your building efforts show a natural growth, search engines will support your efforts. After all they need those backlinks to determine how important your site is.

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Your general research will have identified your competitors in the niche you are interested in entering. There are some further research options available that will provide you with relevant information. SEO research is one of them.

Sometimes your competitor might just have managed to get to the front of the page by sheer luck. They might have written an article in a very specific niche and suddenly found themselves on the front page through no effort except picking a title for an article that puts them there.

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