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In the offline world the company that has a list of loyal customers will inevitably be a profitable one. It has been proven over the years that the cost of finding a new customer far outweighs the cost of keeping a customer.

The same applies in the online world. Finding new customers is very expensive and requires a huge amount of effort and an investment of time. Keeping a bunch of people who are loyal to you is a lot easier.

This customer relationship process is often referred to as building a list or developing an opt-in list. This is a list of people who have allowed you to email them. That means you have a people who will be happy to hear from you and possibly even buy.

How do you get such a list of customers?

It’s the same process as in the real world. You offer value. If you offer value as a business in the offline world you will get customers and keep them. This could be the best mobile phone contract because the cost is reasonable and you have great service and reach.

It could be a clothing shop where the merchandise is reasonably priced and the service is super friendly and accommodating. It’s a place where you know you can take a faulty garment back for a refund without having to get into an argument.

What gets the customers to sign up to the mobile contract or to buy that garment? It’s either advertising or word of mouth referrals. How does this process convert to the online world?

It’s not that different a process. You need to persuade people to come to your site or opt-in page and you need to entice them to sign up to your emails. This means there are several steps that need to be in place.

Firstly you need to be able to drive traffic to your site. You can do this by advertising online through search engines or other sites. You can drive traffic by using search engine optimisation technique and you can post articles on other well read sites in order to get traffic back to you. These are just some of the traffic generating ideas.

The second step is that you need to offer an incentive to your visitors to opt-in to your list. This may be in the form of a promotion. It is the same principle that the supermarkets abide by when they offer loss leader products.

This means it’s a product that they practically give away in order to bring the customer into the store. They are hoping you will buy something else so that they can make up the loss on the other product.

Finally the opt-in page that offers the free enticement needs to be persuasive. It needs to provide information that makes the visitor want to sign up and get the free product. The page has to make the person want to hear from you and get the free product or service that is being offered.

All of these steps you have seen in the offline world. Have a look at the marketing tricks and tips that shops and businesses use to get you into their store and you will be able to use these very same ideas and concepts for your online business.

One thing you will do as an internet marketer that is almost guaranteed. You will fail. You will spend months working incredibly hard for absolutely no return. There will be much advice that you will follow that will give you no return. Guaranteed.

Welcome to the world of business. The world of internet marketing is no different to the world of offline business. As many people work incredibly hard trying to build a business in the offline world. Many never make it. They often end up losing a lot of money and going back to work for a boss.
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The concept of a free society has been at the core of some heated discussions and a recent book by Chris Anderson, he of the long-tail theory fame. Why would the price tag of $0.00 be so powerful?

So should you offer something for free? If you are a new internet marketing business person the answer to that is a fairly resounding ‘yes’. You need to offer something for free. This could be a reward for people signing up to your opt-in list or just to create an awareness of your business.
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Participation is a key element of most successful online ventures. In fact this is the same as in the offline world. Businesses do far better if they build relationships with their customers by listening to their feed-back whether positive or negative and showing that they care.

The online world is very much the same playing field. It is always slightly surprising to see the so called internet marketing gurus discuss the basic principles of business for internet marketing businesses as if they are totally new and have never been used before.
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Headline writing has been the skill of clever copy writers. In fact a slogan or headline can make or break a clever campaign. Nothing is as important. As life speeds up people have less and less time to decide whether they might like to read or watch content. We need to consume our media quickly whether newspapers or magazine, TV or videos. There’s so much of it.

This spreads in particular into the online world where the overload of information forces internet users into tasting and sampling bits of much without spending too much time in one spot. The internet certainly has placed new meaning to the concept of grazing.

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Many years ago the Coca Cola company did an experiment. They had been spending millions of Dollars in advertising their products. Then one of their market research companies told them that their brand had found universal acceptance and they thought they could let off a bit with their advertising.

They did this for one year. At the end of the year they had lost market share. They started advertising again. If a huge brand such as Coca Cola can feel the pinch if they do not keep themselves in view of their consumers, then you can imagine what your blog does if you don’t work at being visible.

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Remember that people go onto the internet in most part to find information. When setting up your blog and while presenting your content, it is important to remember this. Present your content in such a way that your readers are able to learn something.

Of course this is different if your blog is there to entertain. Then you will need to focus on that aspect of the search, although even in the field of entertainment people might be looking just for information.

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Every web site owner or blogger would like to have more traffic through their site. This is irrespective of whether money needs to be made or not. Search engine placement will provide one answer to visitors finding the site.

Do not buy a new domain unless you have to, is the first tip. Google has an aging delay for all new domains. It’s best if at all possible that you use an existing domain. You could end up waiting a few months before your site will show up in Google for any keyword phrases that are important to you.
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Although one of the more time consuming internet marketing strategies link building is one of the unavoidable tasks you have as an online marketer. To increase the rating of your blog or site you have to work on building links.

Creating a list is one of the key ways to building links. The online visitor loves lists. They are easy to read, often very informative and are great resources to make a note of. Social bookmarking sites such as Digg add to their popularity.
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The Google ‘Quality Score’ is calculated every time your keyword matches a search query — that is, every time your keyword has the potential to trigger an ad. Quality Score is used in several different ways.

The quality score may influence your keywords’ actual cost per clicks. CPC. It allows Google to estimate the first page bids that you see in your account. It lets Google determine if a keyword is eligible to enter the ad auction that occurs when a user enters a search query and it can affect how high your ad will be ranked

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