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A comprehensive effort to build search engine traffic involves the development of inbound links from other websites and blogs that use specific words or phrases in the anchor text of those links. These specific words or phrases are the keywords you select as appropriate for your site.

There are two important reasons to develop a keyword driven link creation strategy. One is that you can develop a significant number of inbound links from various websites. The second is that because your links are coming in via your keywords the source of the links will tend to be on the same or similar topic.
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Here are a few concepts behind the power of links.

PageRank in general.
What is worth receiving a link from? Any site with a PageRank – PR – of 0 or 1 is useless. Don’t spend any effort on that. PR 2 is alright but not worth celebrating too much over. Aim for PR of 3 and 4. Higher than 4 is of course even better but as a start up blog it will be highly unlikely that you will be able to persuade higher ranked sites to link to you.

PageRank of the Home Page
It’s not always true that a site has the same PR on every page especially if the site got caught selling links on a previous occasion. Watch out for sites with high PR on their home page but once you look more closely at other pages on their site you find a great selection of PR 0. This is often the case for free directories/sites.
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The internet is an environment where participation is a key element to building ones presence. You may wish to purely build a presence for yourself but most often it’s about building the presence of your blog or site.

Part of the presence building process is to create links to your site. But it’s not just any links that you are looking for. Links need to come from sites that have at least a PageRank of 3 and preferably more. Receiving a link back from other blogs with a high PR will build your blog’s reputation.

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Link building is a task that internet marketers need to take on if they wish their blog or site to acquire more traffic, receive a better PageRank and become more credible. For Google, which is the search engine that awards PageRank, part of the credibility score is how many links you have to your blogs or sites. The importance of these links is also relevant.

Use article writing to create links back to your blog. The first most obvious way of doing this is to create good content for your blog with your articles. Although this is not so easy nowadays as there is so much good content available online, there are still many blogs that receive excellent links back because of their valuable content.
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Although one of the more time consuming internet marketing strategies link building is one of the unavoidable tasks you have as an online marketer. To increase the rating of your blog or site you have to work on building links.

Creating a list is one of the key ways to building links. The online visitor loves lists. They are easy to read, often very informative and are great resources to make a note of. Social bookmarking sites such as Digg add to their popularity.
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