Netalot

Many years ago the Coca Cola company did an experiment. They had been spending millions of Dollars in advertising their products. Then one of their market research companies told them that their brand had found universal acceptance and they thought they could let off a bit with their advertising.

They did this for one year. At the end of the year they had lost market share. They started advertising again. If a huge brand such as Coca Cola can feel the pinch if they do not keep themselves in view of their consumers, then you can imagine what your blog does if you don’t work at being visible.

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The Google ‘Quality Score’ is calculated every time your keyword matches a search query — that is, every time your keyword has the potential to trigger an ad. Quality Score is used in several different ways.

The quality score may influence your keywords’ actual cost per clicks. CPC. It allows Google to estimate the first page bids that you see in your account. It lets Google determine if a keyword is eligible to enter the ad auction that occurs when a user enters a search query and it can affect how high your ad will be ranked

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Google, the mighty search engine, has devised a rating score from 0 to 10 to rank blogs and sites on the internet. This is done through it’s algorithms. For the layman that means that Google has written software that sends out bots, short for robots, that snoop around the cyberspace to provide a link analysis back to the company.

Google keeps the make up of this software very close to its chest. This means that internet marketers, and especially those that pass themselves off as experts within the search engine optimisation field, have to constantly be aware that Google could be changing the way it allocates ranking and importance.
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